I’m a creative strategist who loves making things make sense. I connect ideas, build narratives, and get things done—whether it’s branding, communication, or big-picture thinking. I make sure things don’t just look good, they actually work.
Based in New Delhi, working everywhere.
HANJI Studio →
The design studio I co-founded. We take what’s in your head and make it sharper, clearer, and way more exciting than you imagined.
Second Thought →
1:1 Coffee/Tequila →
Brainstorming? Stuck? Need a second pair of eyes (and a sharper brain)? I can help. Branding, strategy, creative direction—whatever’s on your mind, we’ll figure it out.
Let’s talk ideas, strategy, or just hang with any preferred beverage—virtual or IRL!
The Chambers →
A jury club I started with Simran Toor, where we put our judgmental tendencies to good use. We take a case, break it down, argue it out, and see how the same facts lead to different conclusions. Not all judgment is bad!
Brain Rot →
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If your grid is perfect, your design is probably boring.
All the best ideas start as a joke.
That’s all. This website was brought to you by an impulse decision.